Search Engine Optimisation (SEO)
It’s so important that SEO (Search Engine Optimisation) is a significant element of your digital marketing strategy. By employing methods to help make your website more appealing to search engines, you can notably boost traffic to your website and your visibility on Google.
If you’re not found in Google Search, you don’t exist.
As the top driver of website traffic, it’s impossible to ignore the opportunities that a high organic search ranking can offer a business. A presence amongst the search results is essentially an around-the-clock storefront, putting your brand in front of customers in the exact moment that they are looking for your product or service.
Furthermore, a ‘Page One’ position brings with it an element of trust amongst users and positions your business as an authority in your industry.
65,000
SEARCHES PER SECOND
28%
OF 'NEARBY' SEARCHES RESULT IN A SALE
93%
OF ONLINE EXPERIENCES START WITH SEARCH
95%
OF USERS DON'T GO PAST PAGE ONE RESULTS
Search engines rank web pages and content (images, video, local listings, etc.) based on what they perceive to be most relevant to users. The relevance of a website for a particular search term or phrase is determined by an extremely complex formula – for example, Google’s algorithm, PageRank.
Today, Google’s algorithms rely on more than 200 unique signals or ‘clues’ that make it possible to guess what a user might really be looking for. Also known as ‘ranking factors’, the signals can be categorised as ‘on-page’ or ‘off-page’.
On-page factors are made up of elements that are in direct control of the publisher. These include website content (its level of quality, use of keywords and phrases, the variety of content and its perceived depth or substance), website architecture (whether it’s mobile-friendly, fast, secure and containing useful URLs) and website HTML (related title tags and meta descriptions, appropriate page structure, consistent headings, etc.).
Off-page elements are those that are influenced by readers, visitors and other publishers. They refer to the social signals your website gives off, identifying information about your website, links to and from your website, as well as the level of trust assigned to it.
Google wants you to create pages for users, not search engines.
An SEO Audit of your website will take into account all of the above, helping you to identify any existing SEO equity and understand what opportunities are available to improve your site’s performance in search.
To find out more about the technical elements that contribute to ranking success and how we can improve your online presence, Contact Us.