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The Australian Performing Arts Market (APAM) is Australia’s leading, internationally focussed industry event for contemporary performing arts. APAM showcases and promotes a thriving, diverse national sector and stimulates the ongoing dialogue, collaboration and exchange between local artists and producers and their international counterparts to grow the export of Australian performance.
Sector
Arts & Entertainment
Collaborators
- Brisbane Powerhouse Arts
- Iugo
Brief
The existing APAM website was not in alignment with the brand, in fact, it’s corporate appearance was in stark contrast to the creativity of the industry that APAM represents. A fresh and creative design direction was required to position the APAM event as the globally recognised contemporary performance arts event that it is.
Goals
- Position APAM 2018 as the leading industry event for contemporary Australian performing arts
- Represent the event and the Australian and Brisbane identity through the creation and development of dynamic new design concepts for Social, EDM, Web and App, featuring APAM 2018 brand elements, colour palette and fonts
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Typography
