HG Turf

Retail

Buy natural turf varieties online and have them delivered to your door.

HG Turf is a family-owned company committed to growing and supplying premium quality lawns, sown down with the latest and improved varieties and delivered fresh from the farm.

Recognised as Melbourne’s premier turf supplier, HG Turf has supplied the iconic MCG, Etihad Stadium and most famously, the 2000 Olympic Stadium and 2006 Commonwealth Games.

HG Turf

Sector

Retail

Collaborators

  • Three Wise Men

Brief

The existing HG Turf website was dated and required a rebuild from the ground up. The new site needed to showcase the business’s products and also enable online sales.

One of the biggest priorities of the project was the development of an online grass calculator, enabling users to measure the amount of turf they require, using a combination of basic shapes

Goals

  • Drive online sales, facilitated by the creation of a user-friendly turf calculator
  • Generate increased awareness of HG Turf, to be measured by clicks, web traffic and conversions (online sales)

Outcomes

  • 50% increase in website pages per session
  • 29% increase in average website session duration
  • 25% decrease in website bounce rate
  • 30% increase in online sales from AdWords

+50%

INCREASE IN PAGES PER SESSION

+29%

INCREASE IN AVERAGE SESSION TIME

-25%

DECREASE IN BOUNCE RATE

+30%

INCREASE IN ONLINE SALES VIA ADWORDS

“Your team have been great to deal with – very professional & very patient.”

Randal Glennon, Director at Three Wise Men agency representing HG Turf

Typography

Colours