Luther College Website

Education

GREATER CARE GREATER LEARNING

Luther College have a central philosophy for the education offered – Greater care, Greater learning. The College believes that if students are nurtured in their adolescent years, encouraged to pursue their dreams and challenged with an engaging curriculum, they will grow into responsible and motivated young adults. Luther College is located in Croydon Hills in Melbourne, just minutes from the Yarra Valley and boasts 30 acres of lush grounds and with an extensive range of modern facilities on campus.

Awards

CSS Design Awards

Best Innovation

CSS Design Awards

Best UI

CSS Design Awards

Best UX

“This website is worth celebrating! Love working with you guys”

Lisa Trent , Director of Marketing and Community Engagement

Brief

Luther College were seeking a digital partner to help them establish a presence online that was reflective of their innovative approach to education. We were briefed to launch a new website for the College, which was to embody their ever-improving and evolving curriculum, state-of-the-art learning spaces, and careful approach to education. The website was to hero the College’s point of difference, their inspiring alumni stories, the inspiring ambitions of their students and their tight-knit community. Videography and photography were the key assets to communicate the College’s distinctive character and highlight the facilities and grounds on campus.

Goals

Luther College was already experiencing high-demand for their booked-out tours, so our goal for this project was to ensure a seamless tour booking experience for users as well as to increase and strengthen the brand presence. The use of movement through videos and bold imagery created a tone throughout the homepage as well as strong use of their recognisable Luther blue. The website launch exceeded all goals at our post-launch review, the bounce rate improving by 18%, average time-on-page up 25%, with tour booking traffic increasing by a huge 1,395%.

+25%

INCREASE IN AVERAGE TIME ON PAGE

+1,395%

INCREASE IN TOUR BOOKINGS

5

CRITICAL STEPS TO CREATING HIGHLY EFFECTIVE WEBSITES

FREE WEB DESIGN TIPS EBOOK

Includes a list of useful online tools