Luther College were seeking a digital partner to help them establish a presence online that was reflective of their innovative approach to education. We were briefed to launch a new website for the College, which was to embody their ever-improving and evolving curriculum, state-of-the-art learning spaces, and careful approach to education. The website was to hero the College’s point of difference, their inspiring alumni stories, the inspiring ambitions of their students and their tight-knit community. Videography and photography were the key assets to communicate the College’s distinctive character and highlight the facilities and grounds on campus.

Luther College was already experiencing high-demand for their booked-out tours, so our goal for this project was to ensure a seamless tour booking experience for users as well as to increase and strengthen the brand presence. The use of movement through videos and bold imagery created a tone throughout the homepage as well as strong use of their recognisable Luther blue. The website launch exceeded all goals at our post-launch review, the bounce rate improving by 18%, average time-on-page up 25%, with tour booking traffic increasing by a huge 1,395%.