Competitor Analysis
Social Media
It’s important to know what other businesses in your market are doing on social media, to give you some context of the current environment and identify strategic opportunities.
A Competitor Analysis will build a clear picture of how other businesses are currently using social media, including:
- Frequency. How often do they post and at what times?
- Service. How proactive are they in responding to enquiries and page comments?
- Quality. To what degree of quality is their content?
- Relevance. Is their content appropriate for their audience?
- Engagement. What kind of interactions are they receiving with their followers?
Knowing what works and what doesn’t will help shape your content plan and inform your overarching social media strategy.
Share of Voice (Social Media)
A ‘share of voice’ (SOV) report helps you understand how your brand is performing in comparison to your competitors.
The monthly SOV social media report will compare your percentage of overall fans, new fans and fan engagements, with that of competitors.
Calculating share of voice will demonstrate how well your brand is known and who has the larger share of your industry’s conversation.
Share of Voice (Search)
A ‘share of voice’ (SOV) report helps you understand how your brand is performing in comparison to your competitors.
The monthly SOV organic search report will compare your business’s rankings for keywords, with the rankings of your competitors for the same terms.
The results will give you an estimate of how much traffic you can expect in a month for specific keywords.
Competitor Activity
A Competitor Activity or SWOT (Strengths, Weaknesses, Opportunities, Threats) Report is important to understand the overarching strategy of the social accounts of other competitors. A Competitor Activity analysis is a valuable, up-to-date tool for measuring any changes to a rival’s approach.
The monthly report details the top posts of your competitors, their current promotions and their major points of difference.