Recognised by marketers as the most important technique for driving incremental sales in the near-future, content marketing is essentially all about engaging with your customer across multiple digital channels.
The key to content marketing is in its subtlety. Ideally, it shouldn’t really seem like marketing – it delivers something of value, that a user finds useful or interesting.
The seamless approach of sharing content across your website, social networks and to your email database, can support a multitude of business goals. Educate users, generate leads, engage existing customers, drive sales and establish thought leadership within your industry – all the while guiding potential customers through the Conversion Funnel.
Content marketing is also a determining factor for your organic search success (SEO). If the content you produce is popular and relevant, your website will be rewarded with a boost to its Google ranking position. The more frequently you create high-quality, engaging content, the larger and more positive the effect will be on your company’s growth.
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BLOG POSTS INCREASE THEIR ORGANIC TRAFFIC OVER TIME
WORDPRESS BLOG POSTS PER MINUTE
OF BUYERS VIEWED 3-5 CONTENT PIECES BEFORE TAKING ACTION
INCREASE IN PODCAST LISTENING BETWEEN 2015-2016
Examples of content marketing include blogs, newsletters, case studies, ebooks, industry reports, infographics, videos, webinars, podcasts and much more.
Regardless of the type of content your business creates, it should always provide valuable, relevant, timely, educational or entertaining information to your audience. It’s also important to ensure that the material you distribute authentically represents your brand’s identity and aligns with your business goals.
Any company can brand themselves as an authority by circulating online material, but it takes careful strategy, quality content and consistency to convince the search engines (and customers) that your expertise is genuine.
Potential customers want to see strong organic rankings, backed by quality content, active social media communities and positive customer reviews.
Smart marketers reverse engineer content based on historical search behaviour and emerging trends, to attract and retain a clearly defined audience.
Knowledge of your ideal customer’s search habits and solid keyword research allows you to craft content specific to your target audience, resulting in premium traffic to your website.
Contact Us to discover how a solid content marketing strategy could benefit not only your company’s sales, but also its reputation and positioning within your target market.