Facebook facilitates the most in-depth targeting options of any digital marketing channel, with the ability to promote directly to users based on their demographics, location, interests and behaviours.
Choose the people you want to reach and drive more online sales.
Advertisers are able to get the most out of every ad, by promoting only to those users most likely to be interested in their business. This could include audiences with specific characteristics, such as age, gender and education, or within a particular location and speaking a certain language.
It might be relevant for your business to target people based on their interests – the pages they like, the things they share on their Timeline, or the apps they use, etc. Alternatively, the behavioural patterns of Facebook users, such as the device they use or their activity online (both current and historical), can be utilised as part of an advertising strategy.
BILLION PEOPLE USE FACEBOOK EVERY MONTH
BILLION PEOPLE USE FACEBOOK EVERY DAY
MINUTES PER DAY AVG DAILY FACEBOOK USE
OF MOBILE ADVERTISING SPEND IS FACEBOOK
Facebook allows you to run specialised ads designed to achieve nearly any objective. From indirect benefits, such as increasing awareness, to direct achievements, like generating revenue.
Utilise ‘lead adverts’ to encourage online enquiries, subscriptions and registrations, ‘dynamic adverts’ to reach people with an interest in your products and retarget previous audiences (such as visitors of your website), and ‘link adverts’ to drive more traffic to your site and incite users to perform a desired action.
When it comes to executing your campaign objective, a wide range of ad formats are available. Because Facebook ads are integrated directly into the platform itself, they blend in seamlessly with organic content and get consumed in the same way.
Facebook advertising transforms users into fans, fans into customers, and ultimately, customers into brand ambassadors.
Like most digital marketing channels, Facebook has some very powerful reporting capabilities.
Take advantage of its ‘Audience Insights’ to understand more about your target Facebook users, conduct split testing to determine which of your advertisements are strongest and measure conversions with the Facebook Pixel.
Get in touch with us to find out how we can help you implement an appropriate and effective Facebook marketing campaign for your business.