One of the fastest-growing social networks (having acquired 600 million users in just 6 years), Instagram provides brands with an opportunity to express their visual identity to a newer, younger audience and inspire those users to take action.
60% of people say they discover new products on Instagram.
As part of the Facebook Advertising Network, Instagram shares the same extensive targeting options, with the ability to direct ads to users based on their demographics, location, interests and behaviours.
Get more bang for your advertising buck by focussing on your ideal Instagram population and particular groups within it – sort by age, gender, education, relationship status, place of work, geographic location, language, likes, connections, lookalike audiences and more!
MILLION PEOPLE USE INSTAGRAM EVERY MONTH
MILLION PEOPLE USE INSTAGRAM EVERY DAY
OF INSTAGRAMMERS FOLLOW A BUSINESS
OF INSTAGRAMMERS TAKE ACTION FROM A POST
Perhaps one of the reasons why Instagram advertising can be so effective, is the seamless experience its photo, video, carousel and stories adverts provide, with each set within the user’s organic feed content.
Any Instagram ad format can be tailored to support your business goals, be it at the awareness, consideration or conversion stages of the customer journey. It is even possible to deliver remarketing ads to audiences that have expressed an interest in your brand in the past – essentially enabling you to close the deal.
Instagram users like 4.2 billion posts daily, so if engagement is your endgame, look no further!
Instagram employs the same reporting tools as Facebook, allowing advertisers to understand a campaign’s performance in terms of its audience, engagement and number of conversions.
There are also several other individual Instagram analytics tools available to marketers that are particularly keen to gather more insights from their efforts.
If you would like to learn more about how an Instagram advertising strategy could help you tell your brand’s unique story, Contact Us.