Google Adwords Management

We strongly suggest that all businesses supplement their organic search engine optimisation with a PPC campaign.

Users with commercial intent may click on PPC ads around 65% of the time, especially when they are ready to make a purchase.

There are around 65,000 searches per second. 95% of users don’t bother going past the first page of their search result. You can’t rank organically for all keywords – AdWords can help you fill these visibility gaps.

Account Set Up

Structuring of account and installation of conversion tracking.

Keyword Research & Selection

Proper keyword research is crucial to the success of your Google AdWords campaigns. Keywords and phrases will be carefully selected based on the following criteria:

  • Relevance to your business and likelihood to be profitable.
  • Frequency of search.
  • Anticipated cost.

A company’s ads are ranked by how closely its keywords match a user’s search and by how much money it has bid on those keywords.

For each keyword in your AdWords account, a ‘match type’ will be assigned to control which search queries are eligible to trigger your ad. It is more effective to use specific rather than general keywords, as this increases the probability that your ad will be shown to the people most interested in your product or service.

Correct match type selection can be the difference between a highly profitable AdWords campaign and one that wastes money.