Great copy is one of the single most important aspects of a successful website. Overlook it and fear Google’s wrath!

When designing a website or other web content, one of the most important aspects of the project is often overlooked. It is easy to get caught up in the design side of things, but the reality is that the layout and design are put in place for the sole purpose of supporting your message. The message is the whole point, and without quality copy, it will fall short.

Top-notch copy is often the most difficult aspect of a project for the client to provide. Although anyone can pull together a few words and get their basic message across, professional copywriting is a highly developed art that not only gives your content credibility, but also persuades customers to buy into your pitch. Your copy is the voice of your website, and it is important that your voice be polished, persuasive, and respectful.

There are various approaches to copywriting, and the approach you choose will depend on the intention of your site. Whether you are looking for search engine optimisation, persuasive sales language, or a simple, friendly, conversational dialogue, it is important for your voice to match your purpose, and to appeal to your reader without coming across as pushy or uninspired.

On top of all this, great copy is an absolute necessity if you’re planning on ranking well on Google. Don’t expect a website with boring, unoriginal copy to climb the rankings. Google rewards sites with the most relevant, informative, useful and well written content.

To ensure that you are providing your customers with the highest quality web content, remember to include copywriting services in the budget of your next project, and feel free to contact us for more information.


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