The Ultimate 120 UI/UX Checklist for Websites

IGNITE® Digital Agency - 07 June 2023


The digital landscape is continually evolving, and a strong web presence has become a fundamental business necessity. Yet, simply having a website isn’t enough. The key to capturing and maintaining customer attention lies in providing a stellar User Experience (UX) and User Interface (UI).

Importance of UX/UI for Websites

A seamless UX/UI design plays a critical role in fostering user satisfaction. It’s the bridge between users and your business goals, forming the backbone of digital interactions. When optimally designed, UX/UI can enhance user satisfaction, increase engagement, boost conversions, and foster loyalty. In essence, UX/UI is no longer a ‘nice-to-have’ but a ‘must-have’ in the digital realm.

For example, a well-designed e-commerce website can smoothly guide users through the product discovery, selection, and checkout process, reducing cart abandonment rates and increasing sales. On the other hand, poor UX/UI design can lead to user frustration, lower conversions, and potential loss of business.

Objective of the Blog Post

The aim of this blog post is to equip marketing managers, communications managers, and anyone tasked with rebuilding a company website, with a comprehensive UX/UI checklist. By the end of this read, you’ll be well-versed with the essential aspects of UX/UI to consider when designing or revamping a website.

But before we delve into the checklist, let’s clarify what UX and UI mean and how they are interrelated.

Understanding UX/UI: A Quick Overview

What is User Experience (UX)?

User Experience (UX) is all about how a user interacts with and experiences a product. In the context of websites, it includes factors like how easy it is to navigate, how intuitive the site structure is, and how effectively it meets the user’s needs.

What is User Interface (UI)?

User Interface (UI), on the other hand, refers to the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device. It is fundamentally about the look and feel of the website, encompassing design elements like colour schemes, typography, and imagery.

Interplay of UX and UI in Website Design

While UX and UI are distinct concepts, they are closely interwoven in website design. Think of UX as the blueprint of a building—it outlines the structure, flow, and functionality. UI, meanwhile, is akin to the interior design—it enhances the aesthetics and creates a pleasing visual environment.

An effective website requires both strong UX and compelling UI. The UX design ensures the website is easy and intuitive to navigate, while the UI design makes the experience aesthetically pleasing and engaging. They work together to provide a seamless and enjoyable experience for the user.

The Ultimate UX/UI Checklist

Now that we understand the fundamentals of UX and UI, let’s dive into the ultimate UX/UI checklist. This guide will act as your roadmap when designing or revamping your website, providing comprehensive insights into what makes an effective website.

Getting Started: Identifying Goals and Target Audience

Before embarking on the design process, it’s crucial to establish the foundation.

  • Define the website’s purpose: This refers to what you aim to achieve with your website. Are you looking to provide information, sell products, build a community, or something else? Having a clear goal will guide your design choices.
  • Identify the target audience: Who are you designing for? Understanding your users’ needs, preferences, and pain points will enable you to create a website that resonates with them. This involves researching demographics, user behaviour, and competitors.

Take, for example, a company that specialises in outdoor gear. Their primary goal might be to sell products, and their target audience could be outdoor enthusiasts. With this information, they can tailor their website to showcase their products in various outdoor scenarios, effectively capturing the imagination of their audience.

User Experience (UX) Checklist

Research and Strategy

Identify the primary target audience

Knowing the primary target audience is the cornerstone of creating a user-centred design. It involves understanding who will be using the website, their demographic details, their interests, and their online behaviours. For instance, if IGNITE was designing a website for a children’s book publisher, our primary audience might be parents and teachers.


Execute user research

User research helps us gain insights into our users’ needs, behaviours, experiences, and motivations. It’s a mixture of qualitative and quantitative methods, such as user interviews, observations, and surveys. For example, IGNITE often uses analytics data to understand user behaviour on existing websites.


Construct user personas

User personas are fictional representations of the primary target audience based on user research. They help in understanding the users’ needs, experiences, behaviours and goals. At IGNITE, we have found that developing personas for an online fashion retailer, for instance, could involve segments like ‘Busy Mums’, ‘Fashion-conscious Teens’, or ‘Discount Hunters’.


Perform a competitive analysis

Competitive analysis is about evaluating the strengths and weaknesses of the competitors. It helps in identifying potential opportunities and threats and gives us an idea of industry standards. For example, IGNITE might look at how similar digital agencies structure their sites or the services they offer to find areas where we can differentiate ourselves.


Determine user goals and business objectives

User goals are the tasks that users want to achieve on the website, while business objectives are what the business wants to achieve from the users visiting the website. It’s essential to balance both. For a webshop, a user goal might be “find a product quickly and easily”, while a corresponding business objective might be “increase sales”.


Formulate a content strategy

A content strategy involves planning, creation, delivery, and governance of content. It ensures that the content serves the purpose for the users as well as the business. At IGNITE, we might map out a blog calendar for a client to attract their target audience and promote engagement, for instance.


Establish clear and quantifiable goals

This relates to setting measurable goals that can guide the design process and provide a basis for evaluating the design’s effectiveness. These goals could be increasing conversion rates, reducing bounce rates, or improving user satisfaction scores.


Perform keyword research for SEO

Keyword research is the process of finding and analysing search terms that people enter into search engines. It’s a critical component for optimising the website for search engines. For instance, if IGNITE was working on a website for a local bakery, we would research terms like “bakery near me” or “best sourdough bread”.


Carry out surveys and interviews

Surveys and interviews help collect data directly from the users. It helps in understanding the user perspective. We could use surveys to ask website visitors about their satisfaction with the site, or conduct interviews to dive deeper into user behaviours and motivations.


Pinpoint the key user journey

The user journey represents the different stages a user goes through when interacting with the website. It starts from the first interaction with the website to the final goal. If IGNITE was designing a website for a travel agency, a key user journey might be: Discover site > Search for a destination > Read reviews > Book a trip. Mapping this journey helps us to design a website that guides users smoothly towards their goals.

Information Architecture

Develop a site map

A site map is a model of a website’s content designed to help both users and search engines navigate the site. It offers an overview of the website’s content at a glance. At IGNITE, we use site maps to understand the website’s overall structure and to ensure that all important pages are included.

Set up navigation structure

The navigation structure of a website is essential to its usability. It should be intuitive, allowing users to easily find the information they’re looking for. For instance, in an ecommerce website we designed at IGNITE, we structured the main navigation according to product categories to streamline the user journey.

Establish page hierarchy

Page hierarchy defines the relationship between different pages on the website. It helps guide the design of the navigation and the overall structure of the website. A clear hierarchy helps users understand where they are on the website and how to reach their desired destination.

Craft wireframes for each page

Wireframes are basic layouts that outline the specific size and placement of page elements, site features, and navigation details. They set the foundation for the visual design and the overall look and feel of the website.

Develop a strategy for responsive design

Responsive design is an approach that makes web pages render well on a variety of devices and window or screen sizes. It’s essential for ensuring that all users have a good experience on the website, no matter what device they’re using.

Perform card sorting exercises for understanding user mental models

Card sorting is a technique used to understand how users categorise information. It involves users organising topics into categories that make sense to them, helping us understand their mental models. This can inform the structure and navigation of the website.

Assure website accessibility

Website accessibility is about making the website usable by all people, regardless of their abilities or disabilities. This includes considering aspects like text contrast, font size, keyboard navigation, and providing alt text for images.

Test and confirm the information architecture

This involves testing the website structure with users to ensure it is intuitive and meets their needs. At IGNITE, we often use methods like tree testing, where we ask users to find information based on the site hierarchy.

Validate wireframes with users

Once wireframes are created, it’s important to validate them with users. This can be done through usability testing, where users complete tasks using the wireframes. Their feedback helps in refining the design before moving into higher fidelity stages.

Ensure consistency in the layout

Consistency in the layout helps users predict where to find information or functionality. It reduces the cognitive load for users and makes the website easier to use. For example, ensuring that the main navigation remains in the same location on all pages creates a predictable and familiar experience for users.


Build a prototype

Prototyping is a crucial stage in the UX process. It involves creating a preliminary model of the website to test and validate design decisions. At IGNITE, we use tools like Sketch and Figma to create interactive prototypes that closely mimic the final product.

Run usability tests on the prototype

Usability testing involves observing users as they interact with the prototype. This process helps to identify any usability issues that might hinder the user experience. For example, if users consistently struggle to find a certain feature, we know that changes are needed.

Refine design based on user feedback

User feedback is invaluable in the design process. After conducting usability tests, we take that feedback and iterate on our designs. This user-centred design approach ensures we create solutions that truly meet user needs.

Maintain consistency in design elements

Consistency in design elements, such as colours, fonts, and button styles, helps create a cohesive user experience. It makes the interface more predictable, helping users feel more comfortable as they navigate the site.

Adhere to best practices for readability and typography

Good typography enhances readability and ensures your content is easily consumable. This includes choosing the right font family, maintaining proper line spacing, and ensuring the font size is comfortable for reading on all devices.

Ensure adequate contrast for readability

Adequate contrast between text and its background is essential for readability. It’s also an important aspect of accessibility, helping ensure that users with visual impairments can easily read your content.

Utilise whitespace effectively

Whitespace, or negative space, is a powerful tool in design. It can be used to separate elements, improve readability, and create a balanced, professional look. At IGNITE, we’ve found that effectively utilising whitespace can greatly improve user comprehension and attention.

Avoid jargon in content

To make the content easily understandable to all users, it’s crucial to avoid industry-specific jargon unless it’s widely understood by your target audience. We always strive for clarity and simplicity in our content to ensure it’s accessible to as many users as possible.

Use high-quality and relevant images

Images play a key role in engaging users and enhancing the website aesthetics. However, it’s essential that the images are high-quality and relevant to the content. This enhances credibility and helps create a positive impression.

Prioritise content based on user needs

Different users have different needs, and it’s important to cater to those in the design. This can mean highlighting the most important information or features and making them easily accessible. For instance, if we’re designing a site for a restaurant, we’d likely prioritise information like menus, opening hours, and location, as this is what users typically look for first.

Interaction Design

Define interaction models

Interaction models are conceptual frameworks that describe how users can interact with the website. These can be used to guide the design of interactive elements, helping ensure a consistent and intuitive user experience.

Create clear and concise labels for actions

Labels guide users in their interactions with the website. Clear labels can greatly enhance usability by making it obvious what each button, link, or form field is for. For example, a button that submits a form might be labelled “Submit” rather than something ambiguous like “Go”.

Use appropriate elements for interaction

Different interactions require different design elements. For example, choices are best represented by checkboxes or radio buttons, while actions are typically triggered by buttons. Using the appropriate element for each interaction helps users understand how to use the interface.

Use animations and transitions effectively

Animations and transitions can greatly enhance the user experience when used effectively. They can guide attention, provide feedback, and add a sense of depth and dynamism to the interface. However, it’s important not to overuse them, as too much animation can be distracting or even annoying.

Provide feedback on user actions

Users need to know if their actions are having the intended effect. This can be done through various types of feedback, such as highlighting a selected button, displaying a success message after a form submission, or showing a loading spinner during a long operation.

Design for error handling

Errors are inevitable in any interactive system, but good design can make them less frustrating for users. This involves not just displaying error messages, but also helping users understand what went wrong and how to fix it.

Use clear and visible calls to action

Calls to action (CTAs) guide users towards the actions you want them to take. Effective CTAs are clear, visible, and use action-oriented language. For example, a website for a charity might have a large, brightly-coloured “Donate Now” button on the homepage.

Ensure form fields request the minimum required information

Long forms can be off-putting for users. To enhance usability, forms should request only the minimum information necessary to complete the task at hand. For example, a newsletter signup form might only require an email address, rather than a full name, age, location, etc.

Make primary actions easy to perform

Primary actions are the most important actions a user can take on a page. These should be obvious and easy to perform. For instance, on a product page in an online shop, the “Add to Cart” button should be larger and more noticeable than secondary actions like “Add to Wishlist”.

Make secondary actions less conspicuous

Secondary actions, such as cancelling a form or going back to the previous page, should be less conspicuous than primary actions. This helps guide users towards the primary actions, while still providing an escape route if they change their mind.

Usability Testing

Develop a testing plan

A testing plan outlines the objectives, methodology, and key performance indicators for usability testing. It acts as a guide for our team at IGNITE and ensures we capture the right data to inform design decisions.

Conduct usability testing

Usability testing involves observing how real users interact with a website or prototype. It gives valuable insights into potential issues or pain points that could affect the user experience. For example, we might observe users struggling to complete a checkout process due to a confusing layout.

Recruit relevant users for testing

The users participating in testing should ideally represent the website’s target audience. This ensures that the feedback and observations gathered are relevant and applicable. For instance, if we’re designing a site for a children’s book publisher, we’d aim to recruit parents or guardians for testing.

Record and analyse results

During testing, we carefully record user actions, comments, and reactions. Following the testing, we analyse these results to identify patterns and common issues that need addressing.

Make improvements based on feedback

The aim of usability testing is to gather data to inform design improvements. Based on the test results, we refine the design to improve the overall user experience. This could involve changing the navigation structure, tweaking the design of a form, or rewriting confusing labels.

Conduct A/B testing

A/B testing involves comparing two versions of a webpage to see which performs better. This can be a great way to make data-informed decisions about elements like button colours, headline text, or image placement.

Test on various devices and browsers

It’s crucial to ensure that the website works well on a range of devices and browsers. This includes different operating systems, screen sizes, and browser versions. At IGNITE, we use tools that simulate different devices and browsers to make this process more efficient.

Conduct heuristic evaluations

Heuristic evaluations involve reviewing a website or prototype against recognised usability principles, or ‘heuristics’. This is typically performed by UX experts, and can help identify potential usability issues before user testing.

Perform accessibility testing

Accessibility testing ensures that a website can be used by everyone, including people with disabilities. This could involve checking colour contrast for visually impaired users, ensuring keyboard navigability for those unable to use a mouse, and much more.

Conduct ongoing testing and refinement after launch

Even after a website has launched, it’s important to continue testing and refining. User needs and behaviours can change over time, and ongoing testing ensures that the website continues to meet those needs effectively.

Metrics and Analytics

Set up an analytics tool

Analytics tools provide the data needed to understand user behaviour and evaluate the performance of a website. At IGNITE, we commonly use tools like Google Analytics, as they offer a comprehensive set of features and can be integrated with various other platforms.

Define key performance indicators (KPIs)

KPIs are measurable values that demonstrate the effectiveness of a website in achieving key business objectives. Common KPIs include metrics like conversion rate, bounce rate, and average session duration.

Analyse user behaviour data

User behaviour data can provide valuable insights into how users interact with a website. This can involve analysing factors such as which pages users visit, how long they spend on each page, and the paths they take through the site.

Monitor conversion rates

Conversion rates show the percentage of users who complete a desired action, such as making a purchase or filling out a form. Monitoring this can help us identify if there are issues preventing users from converting.

Monitor bounce rates

The bounce rate is the percentage of visitors who leave the website after viewing just one page. A high bounce rate could indicate that users aren’t finding what they’re looking for or are having trouble navigating the site.

Track user paths and exit pages

By tracking user paths, we can understand the journey users take through a website. This can help identify bottlenecks where users may be getting stuck. Similarly, analysing exit pages (the last page a user visits before leaving) can offer insights into potential issues.

Measure UX success with Net Promoter Score (NPS)

The NPS is a measure of customer loyalty and can be used to gauge the overall satisfaction of users with a website. It’s calculated based on responses to a single question: “On a scale of 0-10, how likely are you to recommend our website to a friend or colleague?”

Use heatmaps to analyse user interactions

Heatmaps provide a visual representation of user interactions with a webpage, such as clicks, scrolling behaviour, and mouse movements. This can help us identify hotspots of activity and areas that are being ignored.

Utilise funnel analysis to understand user flow and drop-off points

Funnel analysis allows us to understand the steps users take to complete a goal (like making a purchase) and where they’re dropping off in the process. This can highlight areas of the site that need improvement.

Regularly review and adjust based on metrics and analytics

Digital platforms are ever-evolving, and it’s crucial to review and adjust strategies based on metrics and analytics continually. These insights enable us to make informed decisions and iterate designs for better user experience.

User Interface (UI) Checklist

Design Process

Establish a clear visual hierarchy

A clear visual hierarchy organises elements in a way that reflects their importance. For instance, larger, bolder headings draw attention before smaller subheadings and text, while vibrant colours can make buttons and CTAs stand out.

Use a consistent colour palette

A consistent colour palette is crucial for brand identity and user experience. The colours should be harmonious and carefully chosen to differentiate elements, create contrast, and guide users’ attention.

Maintain uniformity in typography

Consistent typography improves readability and understanding. This includes using a consistent font family, font size, and line spacing across all pages and sections of the site.

Use a grid for layout design

A grid provides a structured framework for arranging content and elements on a page, helping to create a balanced and harmonious layout. For example, many websites use a 12-column grid system, which allows for various configurations that look orderly and symmetrical.

Ensure responsive design across devices

In our increasingly mobile world, it’s crucial that a website looks good and functions well on all devices. Responsive design ensures the layout, images, and interactions adjust seamlessly to different screen sizes.

Optimise design for load speed

The time it takes for a page to load greatly influences user satisfaction. Optimising image sizes, minimising complex animations, and reducing the amount of Javascript can improve load speed.

Utilise high-quality imagery

High-quality images can greatly enhance the user’s experience, convey information, and contribute to the website’s visual appeal. For instance, on a travel website, stunning photographs of destinations can inspire and attract users.

Implement clear and concise microcopy

Microcopy includes all the small bits of text that guide users through an interface – button labels, form instructions, etc. Good microcopy is concise, instructive, and often conveys the brand’s tone of voice.

Define style for icons and buttons

Icons and buttons should be designed in a consistent style that aligns with the brand’s visual identity. For example, if a website uses flat, minimalist icons, all its icons should follow this style.

Prioritise readability of text

Text should be easy to read. This involves using an easily readable font, suitable font size, sufficient line spacing, and good contrast between the text and the background.


Use clear and intuitive navigation

Clear and intuitive navigation allows users to quickly find their way around your site. It should highlight the most important areas, use common terms, and reflect the site’s information architecture.

Design noticeable and legible menu items

Menu items should be easy to read and notice. This can be achieved through strategic use of colour, size, and spacing, and by limiting the number of items to prevent cognitive overload.

Implement breadcrumb navigation for multi-levels

Breadcrumb navigation helps users understand their location within a website’s hierarchy, particularly useful for websites with multiple levels of content, such as e-commerce sites.

Use visual cues for current location

Highlighting the user’s current location in the site’s navigation helps them understand where they are and how to proceed. This could be an underline, a colour change, or another visual cue on the current menu item.

Design effective search functionality

An effective search function can help users find what they’re looking for quickly, especially in content-heavy sites. It should offer predictive search, correct minor spelling errors, and return relevant results.

Implement a clear call to action on each page

Each page should guide users towards a desired action, like “Add to Cart” on a product page or “Contact Us” on a service page. Make these CTAs prominent and compelling.

Design user-friendly pagination

For pages with a lot of content, like blog listings or product pages, user-friendly pagination helps users navigate through items. It’s also important to provide an option to view ‘all items’ for those who prefer it.

Prioritise primary actions in the navigation layout

Primary actions should be easy to find in the navigation layout. For example, on an e-commerce site, the ‘Buy Now’ or ‘Add to Cart’ button should be more prominent than secondary actions.

Make sure all links are working correctly

Broken links create a frustrating user experience and can damage your site’s SEO. Regularly checking that all links lead to the correct destinations is a must.

Use hover states for clickable elements

Hover states can help users understand which elements are interactive. When a user hovers over a clickable element, like a button or link, a slight change in colour, size, or shape indicates it can be clicked.

Layout and Content

Keep consistency in the layout across pages

Consistency in layout helps users learn how your site works quickly, making navigation easier. For example, keeping the main menu in the same position across all pages aids user familiarity.

Use an appropriate amount of whitespace

Whitespace, or negative space, gives elements room to breathe, making your site easier to read and navigate. For instance, ensuring ample space around text blocks can increase comprehension by up to 20%.

Prioritise important content to appear above the fold

Above the fold refers to the area visible without scrolling. Placing key messages and calls to action here can improve user engagement and conversion rates.

Keep paragraphs short for easy reading

Large blocks of text can be intimidating and difficult to read online. Breaking up content into short, digestible paragraphs can significantly improve user engagement.

Break up text with subheadings, lists, or images

Subheadings, lists, and images help to structure your content, making it easier to scan and digest. They can guide the reader through the text and highlight important points.

Use bullets or icons to highlight key points

Bullet points and icons draw attention and make information easy to digest. They’re particularly useful for summarising features, benefits, or steps in a process.

Ensure legibility of text over background images

Text should always be easy to read against its background. If using text over an image, ensure there’s sufficient contrast, or consider adding a semi-transparent overlay to the image.

Keep a balance between text and visuals

While visuals can enrich a site and aid understanding, too many can distract and slow load times. Balance is key – use visuals to complement your text, not replace it.

Implement responsive typography

Responsive typography ensures that your text is easily readable on all devices, by dynamically adjusting size, spacing, and line lengths based on screen size.

Use meaningful, concise and unique page titles

Page titles appear in search engine results and browser tabs. They should be unique, concise, and accurately describe the page’s content to improve SEO and usability.

Forms and Inputs

Use descriptive labels for all form fields

Labels inform users what information is required in each form field. For example, ‘Email Address’ is more descriptive than ‘Information’, reducing confusion and error.

Make form errors clear and easy to understand

Clearly communicate what went wrong and how to fix it. For instance, if a user inputs an invalid email address, the error message could be: “Invalid email. Please include ‘@’ in the email address.”

Implement proper validation and show real-time feedback

Real-time validation provides instant feedback, helping users correct errors as they go along. For instance, indicating password strength as the user types can improve user satisfaction.

Group related information together in forms

Grouping related fields can make forms easier to understand and quicker to fill out. For example, putting ‘First Name’ and ‘Last Name’ fields next to each other improves usability.

Use appropriate input types for better mobile experience

Certain mobile keyboards are optimised for specific types of input, such as number pads for phone numbers. Using these can speed up form completion and reduce errors.

Ensure primary actions are easy to recognise and click

Primary actions like ‘Submit’ or ‘Next’ should be clear and easy to click or tap, to assist smooth navigation through the form.

Make sure the keyboard doesn’t block the fields on mobile

When users select a form field on a mobile device, ensure the keyboard that pops up doesn’t obscure the field or the ‘Submit’ button, ensuring seamless user interaction.

Use placeholders effectively

Placeholders can provide examples or formatting hints, but should not replace field labels. For instance, in an email field, a placeholder might show ‘’.

Provide option to hide/show password

A hide/show toggle lets users check the password they’ve entered, reducing errors. This is particularly useful on mobile devices, where typing errors are more common.

Confirm before irreversible actions

If an action will have significant consequences (like deleting an account), ask users to confirm first. This reduces the risk of users taking actions they’ll regret.

Buttons and CTAs

Make buttons look clickable

Buttons should be visually distinctive with design elements like shadows or gradients that suggest ‘clickability’. For instance, a button with a subtle drop shadow can indicate a pressable action.

Maintain button consistency throughout the application

Consistency in shape, colour, and size of buttons across all pages enhances recognisability and predictability for the users. For instance, if all your call-to-action buttons are round and green, keep this uniform across your website.

Use size and colour to indicate button hierarchy

Bigger, bolder buttons attract more attention. Therefore, the most important actions should be represented by the most prominent buttons. A vibrant ‘Sign Up’ button, for example, should stand out more than a secondary action like ‘Learn More’.

Ensure buttons have a larger clickable area

A larger clickable area improves usability, particularly for mobile users. It decreases the chance of errors, making interaction easier and more efficient.

Make sure CTAs are action-oriented

Call-to-Action (CTA) buttons should prompt users to take a specific action, like ‘Buy Now’, ‘Sign Up’, or ‘Contact Us’. The language should be imperative and convey a sense of urgency.

Place CTAs strategically on the page

CTAs should be placed where they make the most sense and are most likely to attract user attention. This could be at the end of a persuasive piece of content or in a prominent position on the page.

Ensure CTAs stand out but still fit with the overall design

CTAs should be visually distinctive, grabbing the user’s attention, but they should also seamlessly blend into your website’s aesthetic, maintaining a cohesive design.

Use hover and active states for buttons

Hover states (changes in colour, shadow, etc. when the mouse cursor hovers over a button) reassure users that they’re about to click on an interactive element. Active states (changes when the button is clicked) give feedback that an action has been taken.

Keep secondary actions subtle

Secondary actions should be less prominent than the main CTA. For example, ‘Cancel’ or ‘Back’ buttons should be less noticeable than the ‘Submit’ or ‘Next’ buttons.

Avoid using too many CTAs on one page

Multiple CTAs can confuse or overwhelm users. Keep it simple with one primary CTA per page or section, and use secondary CTAs sparingly.

Interactive Elements and Feedback

Use appropriate interactive UI elements

Interactive UI elements like buttons, sliders, and dropdown menus should be used appropriately to enhance the usability of your website. For example, radio buttons are excellent for providing a small set of mutually exclusive options, while sliders can be used to adjust volume or brightness.

Provide feedback on user interactions

When users interact with your website, they should receive immediate feedback. For instance, if a user submits a form, a success message or an error message (if there’s a problem with the form) should appear.

Use animations and transitions judiciously

Animations and transitions can make your website more dynamic and engaging, but overusing them can distract and annoy users. They should serve a purpose, like indicating a change of state or guiding the user’s attention.

Ensure interactive elements are accessible on mobile

With the majority of internet browsing now done on mobile devices, it’s crucial that interactive elements function properly on smaller screens. For example, dropdown menus should be easily navigable with touch.

Use modals sparingly

Modals, or popup windows, can be useful for capturing attention, but they can also be intrusive. Use them sparingly, for critical actions like confirming a purchase or showing important notifications.

Make sure all interactive elements are keyboard accessible

For accessibility reasons, all interactive elements should be operable using a keyboard. This is particularly crucial for people who rely on assistive technology.

Implement clear loading states for asynchronous actions

For actions that take some time to complete, like loading a new page or submitting a form, provide clear loading states (like a spinner or progress bar) so that users know the action is being processed.

Provide feedback for success and error states

Users should receive immediate and clear feedback when their actions are successful or result in errors. For instance, after a form submission, a green message can signal success, while red can indicate an error.

Highlight changes in real-time

When the state of an interactive element changes, it should be visually clear. For example, when a user adds an item to their shopping cart, the cart icon might show the number of items inside.

Use tooltips and popovers for additional information or guidance

Tooltips (small pieces of text that appear when users hover over an element) and popovers (larger informational overlays) can provide helpful additional information or guidance without cluttering the interface. For instance, a tooltip on a complex button could explain its function.

Regular Evaluation and Updates: A Necessary Step

The online world is constantly evolving. So too should your website. Regular evaluation and updates are a necessary part of the UX/UI design process, ensuring that your website continues to meet the changing needs of your users and industry trends.

User Feedback and Analytics

User feedback and analytics are a gold mine of insights for improving your website. Regularly collecting and analysing this data allows you to understand what’s working and what needs improvement. Tools like Google Analytics, Hotjar, and user surveys can help you gain a clearer picture of user behaviour and satisfaction.

Ongoing Testing and Iteration

Ongoing testing and iteration are key to maintaining a user-centric design. This could involve A/B testing different design elements, experimenting with new features, or simply refining existing ones. For example, our team at IGNITE once tweaked the checkout process for an e-commerce client, leading to a 20% reduction in cart abandonment.

Adapting to User Behaviour Changes and Industry Trends

User behaviours and industry trends can change rapidly. Regularly monitoring these shifts allows you to adapt your website accordingly. This could mean making your site more mobile-friendly as mobile browsing increases, or incorporating emerging technologies like augmented reality (AR).

This continuous process of evaluation, testing, and adaptation helps keep your website relevant and effective, providing a consistently positive user experience. It’s about staying ahead of the curve and ensuring your website remains an asset, not a liability, to your business.


As we’ve explored, UX/UI design is not a one-time event but a continual process of refining and adapting to users’ evolving needs. It’s a critical aspect of digital content strategy, directly influencing how visitors perceive your brand and interact with your website.

Embracing UX/UI as a Continual Process

Every detail counts, from a button’s colour to a page’s loading speed. Good design isn’t just about aesthetics—it’s about creating a seamless, enjoyable user experience that guides visitors towards accomplishing their goals, whether that’s making a purchase, signing up for a newsletter, or simply finding information.

Adopting a culture of ongoing user feedback, testing, iteration, and keeping pace with industry trends helps ensure that your website stays relevant, engaging, and effective.

Recap of the Ultimate UX/UI Checklist

We’ve traversed the broad landscape of UX/UI design, starting with the fundamental principles, moving through specific considerations for UX and UI design, exploring the interplay of UX and UI for optimal website performance, and finally addressing the importance of regular evaluation and updates.

Keep in mind this ultimate UX/UI checklist as a comprehensive guide to crafting a compelling website that meets both your business goals and your users’ needs.

At IGNITE, we believe in the transformative power of thoughtful design. If you’re looking for assistance with your digital content strategy or execution, don’t hesitate to get in touch with us. Let’s work together to ignite your website’s potential!