Urbis

• Client: Urbis

Urbis have one simple goal – to shape the cities and communities of Australia for a better future.

Urbis are Australia’s leading firm for advising developers, property owners, investors, private firms, NGOs, community groups, industry associations and all levels of government – local, state and federal.

Our most intensive project to date, the Urbis website redevelopment was completed in extremely close collaboration with the nation-wide team at Urbis throughout the process.

Ignite worked with Urbis to shape their new online presence with a primary focus on delivering ease of access to more of what their clients and website users wanted, great content. Beginning with an extremely thorough user-experience and information architecture process, consisting of reviewing analytics data through to surveys of staff, employees and clients, we evidence-based data to help steer the website in the most successful direction.

With an entirely custom design and development focussed on using the latest in web technologies, the new Urbis website exceeded all set goals with traffic to the site nearly doubling and the time users spent engaging with site content increasing by 40%.

Nominated for Website of the Day in the global web design awards, Awwwards, and winning ‘Special kudos’ in the CSS Design Awards, Urbis have a platform to serve them well into the future, just like the previous site Ignite built for them seven years prior.

SQ Fitness

• Collaborators: Sherwood Gutterz

Coldstream Brewery

Cellarhand

Old Colonists’ Association

• Collaborators: Made Visual, Teagan Glenane

The Greenpost

Community Career Hub

• Collaborators: Sherwood Gutterz, Peter Tarasiuk
• Client: IMVC

Pepsi Max Crew V8 Supercar Livery Design 2013

• Client: M&C Saatchi
• Photography: Speedcafe.com

Pepsi Max Crew V8 Supercar Livery Design 2012

Ignite Online was recently contracted to design the livery for the 2012 Pepsi Max Crew V8 Supercar, driven by Australian motorsport legend Greg Murphy for the Kelly Racing Team. Not only was the contract a confirmation of Ignite’s ability to produce top-level aesthetics, it was also an exciting opportunity to express ourselves artistically in a unique and original way.

In designing the livery, we really wanted to do something that was specifically tailored to the shape of the car—following the body shapes and lines and making an effort to consider every angle of the vehicle, even the view from above. Much thought and care was put into the design, and we are quite proud of the result.

The new livery features a thunderbolt style design on either side, which cuts through the predominately electric lime green paintwork. In addition to the electric bolt down the side of the car, paint drips streaming backwards down the spoiler were added to further emphasize speed. We wanted to make the car look fast, even when it was standing still. Black racing stripes were also added as a subtle nod to Holden’s history, specifically the GTS Kingswood and Monaro models of the 60s and 70s, both icons of the Australian automobile industry.

The car made its first public appearance on Friday, March 2nd, during Clipsal 500 practice at the start of the 2012 Australian V8 Supercar Season. Images of the new design also ran as part of the Pepsi 2012 ‘Cash or Car’ promotion, with the car featured on all Pepsi products Australia wide and in a television ad broadcast nationally.

The response to the design has been overwhelmingly positive, with thousands of positive comments from Facebook and online forums. In addition, the results of an online poll by Pepsi Australia indicated that the majority of participants in the ‘Cash or Car’ promotion would opt to take and keep the car over the cash, indicating popular enthusiasm for the new design. There was even a marriage proposal inside the car at Clipsal! Murphy is excited as well, saying, “It’s a really vibrant livery to kick off the year—I think it looks great, and I’m stoked to be back sporting number 51. I definitely wont have trouble standing out at Clipsal, will I?”

The team at Ignite is thrilled to have been a part of the project, and we appreciate the opportunity to be a part of the team. We’ve got a real taste for vehicle livery designs now, and are looking forward to next season’s V8s. In the meantime, we’d be happy to pitch on a vibrant new look for your own car, van, or even private jet, if you happen to have one handy!

Coppersmith Hotel

• Client: Dig+Fish

Leggo’s

Ignite Online was contracted to develop the entire Leggo’s website, including a heavily customised WordPress CMS, Streaming Video on homepage, 3D Flash animation of a tomato ‘cyclone’, high quality photography of tomatoes for use on site and design and layout of all pages of the site.

We developed a solution that allowed the client to add and update product information—including images, descriptions, nutritional information and more. Being such a content-rich website, the information architecture was critical to delivering a result that was both functional and easy to use. The website was SEO focussed, automatically pulled in the latest recipes from the Simply Great Meals website, randomly generated a Leggo’s Pasta Sauce related recipe for each day of the week and featured all marketing media, including images and videos.

This huge project was completed by Ignite Online, on time and, more importantly, on budget.

John West

• Client: Grey Worldwide

The John West website was based on a heavily customised WordPress CMS, with integrated 3D Flash animation.

Ignite Online developed a solution that allowed the client to easily add and update product information—including images, descriptions, nutritional information and product highlight ‘icons’—as easily as simply ticking a box in some occasions. Well-planned information architecture played a critical role in the production of a result that was both functional and easy to navigate.

The extremely user-friendly ‘front end’ of the website was based on a very complex ‘back end’ working behind the scenes. The website was SEO focussed, automatically pulled in the latest recipes from the Simply Great Meals website, randomly generated a tuna-related recipe for each day of the week and featured all marketing media, including images and videos.