ON-SITE SEO

On-site SEO is about making Google’s job as easy as possible. Our SEO review will uncover opportunities for your site.

On-site search engine optimisation (SEO) involves all of the content on your website—some of which is visible to customers, and some that isn’t. It basically includes doing everything possible to ensure you are making Google’s job at ranking your site as easy as possible.

If your business offers a product that is barely discussed on your website, you obviously won’t rank well on Google—and possibly not at all. However, you can just as easily list the product on the site and still not see any movement. This is where on-site SEO comes into play. Questions to ask yourself include:

  • Is the copy for that product informative, well-written and interesting?
  • Do you discuss that product in detail on a page of it’s own, or is it lost on a page with a heap of other products?
  • Do you have content such as images/videos/articles/pdfs for the product?
  • Are you blogging on your site about the benefits of that product?
  • Is your content about that product better than that of your competitors?
  • Has all of the necessary meta-tag information been added, such as page titles, descriptions, image alt tags, etc.?

If you answered ‘no’ to any of the above, or you just don’t know what I’m talking about, then you are most likely in need of some on-site SEO help.


OFF-SITE SEO

It isn’t enough to have a great website—you have to tell the world about it.

Off-site SEO, contrary to on-site SEO, involves all promotional material outside of your website. 

Link building, and other common tactics used in years past to essentially trick search engines into boosting your website’s ranking are not only no longer effective at all, but these practices can actually lead to your site being penalised, or even (gulp) blacklisted from Google. The last thing any business wants is to be banished from Google.

Nowadays, off-site SEO involves a broad range of areas, including:

  • Social networking
  • Blogging
  • LinkedIn blogging
  • Forum postings
  • Social bookmarking
  • Link exchange
  • Photo sharing
  • YouTube video promotions
  • Online business reviews
  • Article submissions
  • Press release promotion

The real key here though, is not to go and start spamming all of these areas, but to carefully consider how you can provide value to your customers through these channels. Maybe it’s a series of DIY videos on Youtube, or writing articles for an online publication, or committing to a social media plan.

In short, it isn’t enough to have a great website—you also have to tell the world about it, because the world isn’t going to come to you. It’s marketing, and it involves legwork. How much can you increase your online exposure? What can you do to get your message out there?

Off-site and on-site SEO are interdependent. You need both of them, with all of the boxes ticked, in order for your website to succeed these days. To put it simply, the best websites get the best rankings.

How do I improve my website rankings?

Technical SEO auditThat’s what we can help you with! But first we need to see what we’re working with. Our SEO review is the first step to improving rankings. Our SEO review offers a thorough analysis of all aspects of your website including

  • Visibility in the search engines.
  • Internal and external links.
  • Content and meta tags.
  • Images and alt attributes.
  • HTTP status codes.
  • Duplicate content and pages.
  • Broken links and images.
  • Errors and warnings.
  • HTML Optimisation (Site’s structural improvement, URLs standardisation, Alt tags configuration, internal linking review, custom 404 page setup, text readability testing, robots.txt optimisation, site’s load time review and css & HTML code errors correction)
  • Site map
  • Canonicalisation
  • Google Webmaster and Analytics check
  • Google account investigation, Google+/Maps/Google My Business.

We’ll assess what you’re doing, what you’re not doing, and most importantly tell you what you need to be doing, to achieve the results you’re after.

ServicePrice
SEO Review$450

Prices are exclusive of GST.

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