Charlie’s Fine Food Co Website

Food industry

FROM BITE-SIZED LOCAL BAKERY TO A GLOBAL BUSINESS

Charlie’s Fine Food Co. is an Australian family-owned business providing delectable baked treats, from their original bite-sized choc chip cookies to plant-powered cookie dough. From what began as a small-business run by couple Jacky and Ken, Charlies’ Fine Food Co. has turned into a diverse global business run by a passionate team. Their values have driven them to become leaders in the food industry that support other local businesses and women in the workplace, all done with a continuous effort to find sustainable manufacturing practices.

Charlie’s Fine Food Co Website

Sector

Food industry

“The team at IGNITE have been fantastic to work with. We had a very tight brief and they managed to deliver on time and on budget while sharing tutorials and advice throughout the process. Our new website has exceeded our expectations in terms of functionality and aesthetic and is a huge step forward from what we had.”

Lauren Vilitati , Brand & Communications Manager at Charlie's Fine Food
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Brief

Charlie’s Fine Food Co. were looking for a website that would provide a standard and straight-forward shopping experience for their customers. Their customer service team’s time had also been tied up with queries regarding stockists and product specifications, so a content audit was required to ensure the website was detailed and informative–allowing users to access this information straight from the new website rather than getting in contact. Charlie’s required a quick turnaround time for their new eCommerce site and the design was to be aligned with their current brand guidelines.

Goals

The new website addressed the goal of providing a seamless user experience for both customers looking to purchase online and those looking to find a stockist nearby. In a short timeframe we delivered a website which was consistent in brand and visual language to their other existing assets and helped drive users to shop for products and sign-up to their mailing list. After hearing the client’s concerns about the difficulties of managing the back-end of their previous online shop we made sure the experience managing the back-end of the new store was as simple and streamlined as possible.

5

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