Benefits of Webflow: What is ‘Low-Code’ and Why Should You Use It?
If you’re looking for an efficient and user-friendly way to create beautiful websites, you must consider Webflow.
It’s a ‘low-code’ platform with some incredible benefits for businesses, marketers, developers – and just about anyone who wants to stand out online, and we believe Webflow is the future of web design.
In this article, we’ll explore the many benefits of using Webflow, show you some case studies to see how it has helped businesses achieve their online goals, and reveal where you can get help from webflow experts.
What is Webflow?
Webflow is a low-code development platform (LCDP) that enables you to create custom websites without any coding experience.
It’s an in-browser web design platform that allows users to design, build, and launch complex but responsive websites. And what’s unique is that it’s all done visually, with little to no coding necessary to create functional (yet stunning) websites.
You might be wondering what the term ‘low-code’ refers to. We’ll explain it and break things down into an easy-to-digest format.
What is ‘low code’?
This term means you can build gorgeous sites without wasting time on frustrating and complex coding procedures.
It’s also sometimes known as ‘no-code’ because it allows users to create dynamic websites with ease, and most importantly – no coding expertise.
The ability of low-code platforms to create websites and applications without needing to write code means that you can build sophisticated web projects without any prior coding experience (although these skills can still help).
If you’ve ever tried learning or writing code, you don’t need us to explain how time-consuming, frustrating, and expensive this process can be.
As mentioned, Webflow allows you to design in real-time using a visual builder instead of designing a website in a textual format with written code.
Seeing what you’re creating and developing with your own eyes removes the need for painstaking hours spent attempting to craft code or combing through it all, looking for potential errors or bugs.
Benefits of low-code solutions over traditional web development
There are many benefits of using a low-code platform like Webflow over more traditional structures built on code created from scratch.
Here’s a quick summary of the main advantages when using a low-code platform like Webflow:
- The design and build process is much faster and more efficient than traditional web development.
- Increased efficiency also makes this process a lot cheaper than older forms of website creation.
- It breaks down barriers by allowing you to create custom websites without any coding experience.
- Companies like IGNITE can deliver custom websites for clients faster (and cheaper) than ever before.
- Creating a dynamic web design that serves a purpose (and looks damn good while delivering that purpose) is much more straightforward.
- With less time spent coding the basic aspects of the site, such as the visual appearance, we can spend more time on the more complex aspects, like the functionality or usability testing and optimisation.
Webflow low-code case studies
Everyone is quickly embracing Webflow. From startups to large enterprises all around the world. And to be frank, it’s not surprising to us.
The snowballing success and increasing adoption of a low-code leader like Webflow is largely because it enables individuals and businesses to move fast and scale – without being held up by traditional coding practices.
Webflow is proud of what it has created and how it’s empowering other businesses to reach their full potential. If you want to see with your own eyes, you can take a look here at some of the websites we’ve built here at IGNITE using Webflow:
- Originate (Origin Energy)
- GREZ (AusNet)
- RØDE X (RØDE Microphones) Frontend development
- Urbis City Leaders Survey (Urbis)
- Geelong Community Solar Project (RACV & Mondo)
If you’re looking for even more information, Webflow has many case studies from companies worldwide, explaining in detail how it has helped to streamline their operations and move faster.
What are the top three benefits of Webflow?
The top benefits of Webflow are:
- Speed
- Efficiency
- Ease-of-use
Below is a more detailed breakdown explaining a bit more about these low-code benefits of Webflow.
Speed
This term applies to both the website-building process and site responsiveness.
Webflow has tons of in-built tools that allow you to create beautiful sites without headaches.
For example, developing device-specific versions of your websites with incredible ease. There are also plenty of automation tools, and the Webflow CMS lets you design hundreds of pages simultaneously.
Also, page responsiveness is an extremely important area for SEO performance and user experience. Because Webflow doesn’t rely on code that is subject to human error, the sleek websites are built smoothly. So, you don’t have to worry about code that’s rough around the edges or, god forbid…sloppy.
Website efficiency
The efficiency of Webflow is something that follows on nicely from its speed.
Webflow is designed with both users and creators in mind. So it has taken all possible steps to make the website design and creation process as straightforward as it can be.
Bridging the design-development gap removes the time-consuming process of having a website designed and then getting a developer to attempt to replicate the design with code. It also has fantastic features like Team Templates, which provide design teams a simple tool for building a design style guide.
It’s not all about design either. There are loads of additional features Webflow uses to create functional efficiency. This includes elements such as automatic site backups, HTML embeds, staging URLs, blazing-fast hosting, top-notch Webflow security measures, and the ability to create proper live mockup websites.
Webflow ease-of-use
This speed, efficiency, and functionality sound great – but what about the usability?
Well, where Webflow really shines is how user-friendly the platform is. All of the great features mentioned would be redundant if the Webflow platform was clunky or, even worse – ugly.
It’s still best to use Webflow experts when building your online presence, but the straightforward nature of this low-code platform makes it easy to manage your website once you take over the reins.
Have a chat with the Webflow experts
If you’re looking for an efficient and user-friendly way to create beautiful websites, you should check out Webflow.
We’ve covered some of the main benefits here. But, the information in this article barely scratches the surface. The possibilities for you and your business are pretty limitless regarding Webflow’s capabilities.
As certified Webflow Enterprise partners at IGNITE, our Webflow team would be happy to explore how we could help your organisation use Webflow to build or improve your website, allowing you to reach more people and customers.
Contact IGNITE Webflow agency to start your low-code journey today.