Digital Marketing Services
Do you need to increase traffic, build more leads, or generate more online revenue? Digital marketing is an essential component of any successful modern business. Although, having a stunning custom designed website will make a good first impression on potential customers who arrive at it. Increasing the number of monthly users, and optimising for conversions is the most effective method for increasing your online revenue.
Digital Marketing Channels
Ignite online are a full-service digital marketing agency, with expertise in Search Engine Marketing, including both Google Ads and SEO) and Social Media Marketing including both Facebook, Instagram and Linkedin marketing.
Our digital marketing approach is non-platform specific, our team’s deep expertise across a range of platforms allows us to recommend the most appropriate mix of digital marketing channels based upon your companies unique needs and an analysis of your competitor’s marketing efforts. This allows us to recognise and apply the most effective distribution of advertising spend across the various channels to get the highest returns for your monthly ad spend budget.
Each channel has distinctive advantages for targeting users at specific stages in your companies customer journey.
Social Media Marketing
One of the biggest advantages of utilising paid social ads are that they allow your business to reach relevant audiences that you would otherwise not be able to reach. Online ads also help you grow a brand-loyal audience base, willing to hear and interact with your messages.
Google Search Ads
The advantage of Google search ads is that you can ensure your brand appears above the fold when users are searching for your products or services. This makes it often one of the fastest channels to generate a positive return on investment from. Through a careful process of keyword research then diligent testing and optimising based on data, Google ads can increase your companies profitability.
Optimising a website to maximise your visibility for an organic keyword is a considerably longer-term process than optimising a paid search campaign. There are many factors that impact how high your site will rank for a given keyword. Having a well-designed website with great user experience, fast page speeds and well-written copy is becoming increasingly crucial for organic rankings. We engage in extensive keywords research to target search terms with especially high purchase intent, low competition or high search volume. Then we will suggest optimisations that give your site the best chance of appearing organically for their keywords.
Google Display Ads
Google display ads allow us to increase awareness of your brand beyond your organic and social reach, by using a sophisticated combination of demographic and custom behavioural factors we serve ads to users most likely to be interested in your product or services.
Our team of in house designers collaborate directly with the marketing team allowing us to create beautiful creative assets that can elevate your brand and effectively drive action.
Optimise for Leads or Purchases
Our process doesn’t end at generating relevant traffic for your website, we focus on tracking crucial on-site actions, including purchases and leads. This allows us to focus on the traffic that is most likely to convert into genuine revenue for your business.
We then use conversion rate optimisation and A/B testing to try and maximise your overall conversion rates. We also employ segmented remarketing on both Facebook and the Google display network to re-engage users who have shown interest in your product or services but haven’t yet completed a transaction or lead form.
Reporting and transparency
We provide monthly in-depth reports detailing where your money has been invested, the number of impressions, clicks and conversions generated for your given budget and your return on ad spend based on the conversions with monetary value to your business. We also provide clear written insights into the changes we’re making within your campaigns, our learnings for the month and any experiments or multivariate tests we’re running to further optimise your campaign’s performance.
Unlike many of our competitors, all of our employees are based within Australia giving you direct access to decision-makers and the marketing specialists that implement your campaigns.
If you’re interested in our Digital Marketing Services please fill out our quote request form.